Product-Driven Frontend Engineering

Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.
Product.Architecture.Performance.Scale.

I build frontend systems that turn product ideas into fast, scalable, production-ready applications.

Services & Deliverables

Frontend Architecture

Scalable frontend architecture using React, Next.js, and modern best practices.

Design Systems & UI

Reusable component libraries and design systems built for long-term growth.

API-Driven Applications

Clean, performant frontends powered by REST and GraphQL APIs.

AI-Powered Experiences

LLM API integration for intelligent, user-facing product features.

Performance & SEO

Optimized performance, accessibility, and SEO for real-world usage.

Code Quality & Leadership

Maintainable codebases through reviews, refactoring, and technical leadership.

More About Me

More About Me

I focus on clarity, usability, and impact — every interface is designed to solve a real problem for real users.

I start by understanding the problem, defining goals, and prototyping quickly, then iterate with user feedback to ensure the solution fits the need.

I combine frontend architecture, performance optimization, and a product-focused mindset to create solutions that are scalable, maintainable, and visually engaging.

I prioritize clear communication, transparency, and feedback loops to align goals, streamline development, and ensure everyone is on the same page.

Because I don’t just code — I think about the user, the business goals, and the long-term maintainability of every project I touch.

Ready for a stunning experience?

I am open to collaborations and new opportunities.

Get in Touch
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JAOUAD ICHI

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